Gary Martin was named Managing Director of the San Francisco office of Wood USA in May of 1997. Although he studied languages and literature, and for a brief time taught high school English, he never expected to be in the business of creating new proper nouns such as Altima^®, Zocor^®, Prodigy^®, Cushlin^®, Valtrex^® and Viagra^®.

Gary has been a member of several top-tier organizations, including American Home Products, Grey Advertising, and for the last 6 years, Wood. His client experience is impressive, and includes Genentech, IBM, Pfizer, T. Rowe Price, and Immunex.

"Much of my career has been spent in advertising. My secret for developing enduring and successful brands is straightforward - create a strategic plan and implement it with an empowered and focused team. At Wood we have a single, simple goal for each project. That's to arrive at the very best end result, no matter how we reach it. That's it."

"There's more to branding however, than simply the brand name. The most successful brands we've developed are all the result of carefully crafted brand positioning and branding strategies. Strategic thinking that helps our clients leverage their competitive edge and strengthen their market position is the real added value that Wood provides."

"The Bay area is a biotech, high-tech, and financial services Mecca. Our San Francisco location helps us stay close to and in constant touch with the pulse of the industries we serve."