R. John Fidelino has been bringing a fresh, young sense of style to Wood since 1996.

As Director of Creative Services, R. John is responsible for the development and execution of Wood's creative output on a global basis. Under his guidance, the Wood creative process has evolved into a sophisticated, strategic, out-of-the-box concept approach that challenges modern marketing without losing sight of client needs. Whatever he does, R. John consistently graces the task with passion, ingenuity and excitement and injects that enthusiasm into his audience.

R. John graduated from Brown University in 1995 with a B.S. in Neural Sciences. His studies concentrated on creativity and encompassed behavior, neurophysiology, neuropharmacology, cognitive science, psychology, and semiotics. His diverse background in the arts includes acting in and directing theater and film productions, dancing as principal male in a modern dance company, writing sheaves of poetry, and philosophizing ad nauseam on the value of aesthetics and the need for a new pair of pants.