OTC Healthcare

Memorability and simplicity keep these brands top of mind. Click here to view complete client list

Brand Name Description Client
Actron Analgesic Bayer
Effidac/24 24-hour cough, cold and allergy line Ciba Consumer
Ektra Line of OTC products Colgate-Palmolive
Gelcaps Analgesic delivery system McNeil
Habitrol Transdermal smoking cessation patch Novartis
Haltran Analgesic Pharmacia
Medipren Analgesic McNeil
Mylanta AR Antacid Johnson & Johnson/Merck
Nuprin Analgesic Bristol-Myers Squibb
Pediacare Line of pediatric products McNeil
Pediaprofen Pediatric analgesic McNeil
Ricelyte Infant formula Mead Johnson

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