Wood offers a spectrum of highly targeted services designed to address specific branding needs including brand name development, trademark evaluation and testing, legal and regulatory services, brand extension and integrated brand management. Our services may also be employed to develop internal consensus and buy-in, seat an idea within a professional community, assist in maneuvering through the convoluted process of trademark registration, as well as other activities in support of branding.

Our experience is vast and unsurpassed and global. Fifteen years in business, we are pioneers in contemporary pharmaceutical branding, early innovators in high-tech branding (including web and personal computing), and champions of unusual, aim-high branding in the consumer goods sector.

We invite you to contact us for a more in-depth discussion of our sophisticated and relevant approach to answering your branding needs, and how it may be successfully applied to achieve your particular branding goals.

Brand Name Development/GBS^®

New Brand

Brand Extension

Umbrella Brand

Class/Condition/Clinical Trial Names

Brand Name Testing

10/10^® trademark evaluation model

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Corporate Branding

Corporate Naming

Franchise Branding

Branding Policy

Brand Tree Management

Consulting

Positioning

SOP for trademark development

Pre-launch communications

Regulatory

Legal