The following case studies reveal the framework of brand name development for several highly notable brands, and demonstrate the strategic thinking and creativity Wood employs to maximize marketing opportunities.

Developing First & Second Generation Brands

MEVACOR TO ZOCOR
Merck & Co., Inc.

Leveraging Brands for Investor Appeal

ENBREL
Immunex Corporation

High Visibility Brand with Strong Patient Appeal

VIAGRA
Pfizer Inc.

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