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The following case studies reveal the
framework of brand name development for several highly notable brands, and demonstrate the
strategic thinking and creativity Wood employs to maximize marketing opportunities.
Developing First & Second Generation Brands
MEVACOR TO ZOCOR 
Merck & Co., Inc.
Leveraging Brands for Investor Appeal
ENBREL 
Immunex Corporation
High Visibility Brand with Strong Patient Appeal
VIAGRA 
Pfizer Inc.
Contact us at consultants@woodworldwide.com
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